Smithwick's Experience
This is something we built in Kilkenny… It took 18 months of very hard work! To share the Smithwick’s story and show a new audience of drinkers the craft that goes into every pint, we decided to do something completely different. Something no ad agency had ever done before. We created a multi sensory experience that packs over 300 years of brewing into a 70-minute tour.
Guinness Storehouse
We were tasked by the Guinness Storehouse, Ireland's largest tourist attraction with over a million visitors annually, to create a home for the amazing advertising over the decades. It was a lot of fun and very inspiring to see all the work. In fact it was Guinness that got me into this business in the first place, once I saw the incredible TV spot 'Guinness Surfers' I was hooked.
GSk Smile Trial
The National Lottery
This was my first ever award in the industry - just 6 months into working at the fabled McConnells and The National Lottery let me do this. It won a lot of awards home and abroad.
a MINI adventure
A really fun experiential stunt back when it was called Ambient Media :)
A giant parade, in MINIs, throughout Dublin.
This was in 2002 and was a completely digital campaign where a 'Guerilla' graffiti artist did a giant mural on the bottom of South Great George's Street and documented it in a series of videos on a website called gorillaadman.com - No social media because Facebook hadn't been invented yet!
You Look Good in a MINI
A nice little stunt in Brown Thomas car park. When you pull into the parking space you can see yourself reflected in the driver's seat of a new MINI.
